I developed Rhiannon’s visual identity and brand for the 2021 municipal election in Edmonton, Alberta. The project consisted of logo development, digital assets (web and social media banners), printed materials (mail-outs and a brochure), and large format pieces such as lawn, fence, and bus shelter signage.

Rhiannon’s visual identity and brand were developed based on the vision and goals Rhiannon had set out for herself. Together with her determination and branding, Rhiannon and her team were able to produce a compelling and resonating campaign with voters in her ward.

After an initial meeting about creating a visual identity for Marina Georgia Makeup, one key word stood out to me — inviting. While it was important to convey the high quality work that Marina develops, it was equally important to create a logo that shied away from exclusion and superiority.

To make her logo more approachable while remaining elegant and professional, I used lowercase letters. The typeface was chosen because it captures both the subtle and bold looks that Marina is able to create for her clients.

Research for this project included studying logos from various makeup brands, makeup artists, and fashion brands.

This logo highlights Marina’s confidence and bold style that she not only embodies, but extends to her clients.

For Andrew Knack’s deliverables I was tasked with refining a logo, creating social media images, and designing a pull-up banner that could be taken around to different venues. 

Logo refinements included adjusting the typeface kerning, rounding sharp corners, and adding a secondary colour to add visual interest and provide more options when creating the remaining collateral. It was important to tweak Andrew’s brand to be friendly and approachable. 

Once the logo refinement was complete, the colour scheme was carried across print and digital materials to create a colourful and cohesive visual system. 

Work completed at the Stream-Flo Group of Companies. The majority of work was created using the Adobe Creative Cloud Suite. Digital assets range from web graphics, social media graphics, and email banners. Website landing pages were created in HubSpot. Currently using Figma to develop wireframes for the new Stream-Flo website.

Print materials included posters, calendars, interior and exterior building signage, advertisements, and tradeshow displays.

The combining of book imagery with heart imagery emphasizes cardiovascular research and the motto of the Canadian VIGOUR Centre — bridging hearts and minds. The combination provides a unique opportunity to create a logo unlike any other cardiovascular research organization’s.

I used a serif typeface to cement the fact the Canadian VIGOUR Centre is an established and reputable organization, while using a
sans serif for the motto helps show they are forward thinking.

Research included looking at logos of other academic cardiovascular research organizations and comparing them to the Canadian VIGOUR Centre’s original logo. The new logo was created from sketches based on six keywords: research, community, integrity, ethical, collaborative, academic, and heart. From there, the strongest imagery was chosen to display the idea of cardiovascular health.

I chose to re-design The Complete Guide to High-End Audio by Robert Harley because it is an area that has steadily peaked my interest in the past few years. I wanted to re-design a larger book to challenge myself and get some experience working with a larger publication. The fact that it is focusing on high-end products, I was able to use refined typography and photographs. The original book was not horrible by any design standpoints; however, I felt that I could push it further than it already had been. I chose to use Bembo as my primary typeface for body copy because it is a sophisticated typeface and easy to read. To compliment the serif typeface I chose DIN because it is classy and modern. For my cover design I chose to wrap a stock photo of a turntable, because it made it more visually interesting and would associate the book with high-end audio more successfully than the original cover.

Introduction

Datenite is an app concept to help couples overcome date indecisiveness and make great choices faster. Spend more time with your loved one and less time planning with personalized date ideas right at your fingertips.

Problem

After analyzing different aspects of my life, I realized a reoccurring issue I have is one that is shared between my girlfriend and I—we can’t decide what we want to do when we go out. More time is spent thinking of what to do rather than actually doing something. From there, Datenite was created.

Challenges

Once I had the concept for Datenite, I had to consider the features. One feature I was indecisive about was how many date options would be presented to the user. My original concept would only give one idea; however, user testing suggested I consider offering up to five. Maintaining my initial values was crucial to ensure Datenite would be a part of the solution and not another part of the problem I was trying to solve.

For this project I was tasked with creating an app concept relating to cultural resistance. My concept was an app that made adopting pets more accessible. I believe that a lot of people write off the idea of adoption because of the “second-hand stigma,” so I also focused my design on making the selection process more appealing—further aiding accessibility.

I conceptualized ‘Barker’—the adoption app for everyone—my process is documented in the supplied images.

While working at the Workers’ Compensation Board — Alberta I was tasked with re-designing the 1-2-3 poster. The 1-2-3 poster is a poster provided to employers in Alberta so that their employees know what steps to take when they are injured at work.

The original poster was monotone blue which failed to catch someones eye when it was posted along side other postings in a workplace. Given the critical nature of the assistance that the 1-2-3 poster is intended to provide, it was imperative that the poster stood out.

My solution was to utilize colour and contrast so that workers could see the poster easily whenever they needed it.

You can find the 1-2-3 poster in a variety of workplaces throughout Alberta.